Weekly Brand Strategist

Weekly newsletter about brand strategy

By Alex Mason

· Over 9,000 subscribers

Week 51 | Client Briefs

Stop wasting billions on bad briefs.

Jun 23 • Alex Mason

Most Popular

Week 27 | Comms Plans

Dec 15, 2025 • Alex Mason

Week 38 | 10 Common Strategy Deliverables

Mar 3 • Alex Mason

Week 43 | LET'S BUILD A CREATIVE BRIEF TOGETHER PT. 3 — 4Cs

Apr 7 • Alex Mason

Week 49 | Storytelling

Decks don't sell. Stories do.

Jun 9 • Alex Mason

Week 50 | Category Entry Points by Rob Estreitinho

"A lot of advertising is geared to persuasion rather than building mental availability."

Jun 16 • Alex Mason

Week 2 | Insights Are Like Russian Nesting Dolls by Madison Giller

"The answer to every question is another question." — Larry David

May 5 • Alex Mason

Week 46 | Write the Strategy for Your Next Decade

Choices you can make today impact who you are in the next 10 years

May 12 • Alex Mason

Week 44 | LET'S BUILD A CREATIVE BRIEF TOGETHER PT. 4 — THE CREATIVE BRIEF

The moment you've been waiting for

Apr 28 • Alex Mason

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