Just the Beginning

'Just the beginning' decodes the intersection of human behavior, internet culture, and actionable marketing. Not too little, not too much, just 5 bi-weekly bits of information to keep you ahead of the curve.

By Cordula Pfluegl

· Launched 3 years ago

5 things happening on Substack that no one's talking about

From book tours to venture capital and new media formats

May 13 • Cordula Pfluegl

Everyone wants the village, but nobody wants the admin.

High-stakes weddings, and the next big thing in sports and why everyone wants a village but nobody wants the admin

Mar 17 • Cordula Pfluegl

Who the Fuck is Peter Steinberger?

OpenClaw, plus 5 bits of internet news, culture & marketing

Feb 19 • Cordula Pfluegl

Roadmap versus reality

From Strava’s masterclass in motivation to stoicism

Feb 8 • Cordula Pfluegl

Can you see a 5 or a 0? 🧠

A re-intro, the problem with AI courses, and why short is the new long

Jan 20 • Cordula Pfluegl

Notes from the campervan

6000km later, any wiser?

Nov 29, 2025 • Cordula Pfluegl

Summer slump notes

Not quite on vacation, not quite in flow

Jul 18, 2025 • Cordula Pfluegl