Diary of a Soft CEO

conversations around building a soft business without burnout for women with busy brains.

By Sophie Hale

· Over 1,000 subscribers

Recent Posts

1. Embracing the season you're in (Jan 26) by Sophie Hale

2. Soft System Sunday: My Sunday Reset Routine 🍪☕ (Oct 12, 2025) by Sophie Hale

3. Soft System Sunday: Sharing On Socials Without Burn-Out 🌀 (Oct 19, 2025) by Sophie Hale

4. the hidden cost of being the one who remembers the milk (Jun 9) by Sophie Hale

5. behind the scenes of a sell-out launch: how I launched a membership during a house move without burnout 🌞 (Jun 5) by Sophie Hale

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conversations around building a soft business without burnout for women with busy brains.