The Co Founder Standard_.

Culture strategist building anti fragile founders and teams.

Creating for Impact, Not Engagement

Helping you create and thrive in an increasingly uncertain world—one that rewards the very behaviours that keep us from reaching our potential.

By Alex Knight

· Launched 2 years ago

Confidence Is a Terrible Interview Signal

The candidate who fills the room is telling you less than you think

Jun 14•Alex Knight

Your Attention Isn't Broken

What 200 world-class performers know about attention, what the lab data shows, and one hour in Bondi on 20 June

Jun 10•Alex Knight

Claude Forgets Better Than You Do

Three ways to keep your AI's whiteboard clean

Mar 23•Alex Knight

Recent posts

AI, Dumb and Dumber

Why Your AI Bot Gets Dumber Over Time

Mar 18•Alex Knight

The Uncomfortable Part

Part 4 of 4: Your Best People Aren't the Point

Mar 16•Alex Knight

What the Evidence Actually Says

Part 3 of 4: Your Best People Aren't the Point

Mar 12•Alex Knight

The Time Audit

A protocol for finding out where your time actually goes — and getting it back

Mar 11•Alex Knight

The Wrong Problem

Part 2 of 4: Your Best People Aren't the Point

Mar 9•Alex Knight