The Accounting VC | Alex Tong | Substack

The Accounting VC

Writing, interviews and product reviews related to all things Accounting AI and office of the CFO.

By Alex Tong

Valuing accounting firms and their AI-native challengers.

Another day, another accounting firm acquired. More than two dozen of Accounting Today’s top 100 firms have received outside minority or majority…

Jun 23 • Alex Tong

The Accounting VC Round-Up #19

1 BIG CPA firm acquired by PE; Salesforce and Adyen acquire their way into metering and billing; Magnetic launches with tax accuracy guarantee; Gusto…

Jun 16 • Alex Tong

Your competition is your customer

I saw an internal product built by an enterprise that had elements of FP&A, HRIS, and expense management systems. How do you compete against that?

Jun 9 • Alex Tong

Most Popular

Yes, There are AI tech moats in accounting and finance

Mar 17 • Alex Tong

Building an LLM-based accounting AI product is harder than building one for Law or for Medicine

Mar 3 • Alex Tong

The Accounting VC Round-up #1

Sep 23, 2025 • Alex Tong

What's Next in Accounting AI for 2026

Jan 6 • Alex Tong

The Accounting VC Round-Up #15

Apr 21 • Alex Tong

Q4 Accounting AI Vendor Wish List Pt 1

Oct 14, 2025 • Alex Tong

Writing related to all things Accounting AI.