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Top 25 Google Articles on Substack
Latest Google Articles
Jun 10
Google is building an Audience Loyalty ecosystem
A common thread among many new Google features is how they enable publishers to build loyal audiences across all Google surfaces.
I’m far from Google’s biggest fan. In fact, I have a well-earned reputation as an outspoken critic. But I believe my criticism comes from a position of fairness and balance.
Barry Adams ∙ 32 LIKES ∙ 3 RESTACKS
Harry Clarkson-Bennett
This is great Barry!
wpgo
I think that Google built these loyalty features so they keep users on THEIR platform, why would you use an RSS news reader if you can do it straight in Google? Building high quality content/news is not viable anymore, why bother creating high quality content if Google will use it to create AI summaries and your site will get nothing in terms of clicks/impressions/revenue? I think that this is a major shift and it's not about adapting and surviving in the AI era, it's about using it at all (from publisher's perspective). I don't think that small/medium publishers will keep producing content, it's just not viable anymore, AI will replace them. There will be no more bloggers sharing their recipes, travel stories, pictures, etc. - it's going to be AI agents doing stuff for real users and AI creating multimedia like images/videos/apps for users to consume. Real content created by humans is going to be very exclusive and rare, like collection cars or like handmade shoes.
Jun 23
Knicks in Five: Reflections From a Basketball Ignoramus
Report: local New Yorker is happy Knicks won
I didn’t go into the office on the day of the Knicks parade, but I wanted to. This was a desire that surprised both myself and people who knew me; even the coworker I’d met exactly one week prior, at the summer internship I’d barely started, assumed that his intent to brave the crowds on Thursday was not shared. Eventually, logistics and my own aversion…
Hilary Malamud ∙ 3 LIKES
Google Cloud Platform Technology Nuggets
Jun 17
Google Cloud Platform Technology Nuggets - June 1-15, 2026
Welcome to the June 1–15, 2026 edition of Google Cloud Platform Technology Nuggets. The nuggets are also available on YouTube.
Romin Irani ∙ 6 LIKES
Jun 23
489: Hacking Google
Plus the vintage Banana Republic secret is out, we all love Ref x Umbro, and Moda's private Prada sale.
Find a list of only-here discounts up to 25% off in the Magasin Code Index.
18 LIKES ∙ 3 RESTACKS
Jun 17
Germany's Google Smackdown
A groundbreaking ruling by a Bavarian court holds Google liable for false AI answers, sending an international warning that the days of inaction for tech crimes may be coming to an end
***Please take out a membership to support the light of truth.***
Heidi Siegmund Cuda ∙ 58 LIKES ∙ 29 RESTACKS
Philip Kemp
Love your reporting Heidi!! Thanks so much
Jun 9
Google Cuts The Line
Google front-runs the AI IPO wave with a vertically integrated, Berkshire-blessed version of the AI trade
As SpaceX, Anthropic, and OpenAI wait in the wings, Google has walked onstage and announced an $80 billion equity raise, the largest stock sale in history.
Saanya Ojha ∙ 18 LIKES ∙ 1 RESTACKS
Soul Hacked AI Labs
I'll tell you where the money is coming from: clueless 401ks, pensions, and retirees invested in ETFs who will be forced to buy a dog with fleas like SpaceX. Plus, private capital already has huge exposure to the upcoming CapEx nightmare.
Fabrice Talbot
Excellent analysis! The first mover advantage is both brilliant and evil from financially strong Google!
Liquidity does not appear out of thin air. Anthropic & Co may face a few hurdles when it’s their turn to raise capital.
Jun 22
6/22: Google Stumbles
Plus: Google x A24 partnership, Anthropic x Micron partnership, quantum executive order
Welcome back, monitors. I hope you enjoyed the three-day weekend, because we’re back in the Situation Room all week. Be sure to catch us on X and YouTube, and join our Discord to chat with our hosts live.
Theo Jaffee ∙ 4 LIKES
Jun 5
Google Messaging Alternatives for Samsung SMS: De-Google Series Part 3
Helpful for anyone looking for messaging app alternatives!
Samsung is discontinuing their Samsung Messages app starting in July 2026, and forcing their users to switch to Google Messages. Have no fear Samsung users - there are alternatives! 😁
Cut Off the Spigot ∙ 53 LIKES ∙ 21 RESTACKS
Chesh
Thank you so so so much for looking into this and getting it out before the July cut off date! Honestly, such a weight off my mind!!
averagereader
This is so helpful 👏🏼
Jun 22
Design Google Meet's Participant Grid
Keeping participant tiles stable as people join and leave, from the core data structure to scaling for thousands.
I’ve asked this question in interviews a lot, and it’s still my favorite.
Vinit Shahdeo ∙ 5 LIKES
Nilesh Kumar
Another great read from you. How do you come up with these?
Nilesh Kumar
Hey, I also gave the first answer, Lexicographically sorting 😭😭😭😭😭😭😭😭😭
Jun 10
Breaking: Google liable for hallucinations
Sorry to bother your mailbox again but this legal decision is potentially huge, especially if it spreads and other countries make similar decisions.
Gary Marcus ∙ 217 LIKES ∙ 43 RESTACKS
Fred Malherbe
You can't have it both ways. You can't say, oh wow, look at our superintelligent machines, way beyond a sackful of PhDs, you can't believe just how clever they are. And then say -- oh, they make the most horrendous mistakes, don't you know, they just make shit up, they do it all the time, it's up to you to check and verify. Don't blame us, it's *your* fault, the user, for using our product and believing what it said.
For me, this is a defining moment. I keep saying, when are they going to call these LLMs out as deceptive technology, as an outright fraud. You can't have it both ways. You can't create a universal encyclopedia that you claim can answer all questions and then say, oh, it makes up stuff all the time.
This has all been deception on a grand scale and it has to end, pronto. This is exactly the way to do it -- you simply make the AI companies responsible for their products. That's all. We have been bewitched by robots and this is how we break the spell. What's so hard about this? Why do AI companies get a pass on being responsible for the dangerous malfunctioning of their products when operated perfectly normally?
I have a screenshot from May 2 2026 of Google AI Overview telling me that 2027 is not next year, it's the year after next. Google AI Overview cannot add 6 + 1. If you bought a calculator and it told you very confidently that 6 + 1 = 6, you would take it back to the shop and get your money back.
Max Murphy
Google is being held responsible for the misinformation they shove into our faces. Good. And if this news crashes the share prices, then I have only one thing to say to salty investors: HA
Jun 17
The Map That Argues With Google
4,717 photos, a toddler, and the gap between "popular" and "worth it."
Came back from four weeks in Japan and South Korea with a two-year-old and 4,717 photos. It took about a week for the details to start blurring. Which ramen was worth the wait? which was a 90-minute tourist trap? all the different spots we found at midnight and never made it back to.
Yair Titelboim ∙ 4 LIKES ∙ 1 RESTACKS
FAJ
This is a good one, well done. I will like to know the tools you used to achieve this?
Jun 21
Google does a 2 for 1
and it might just be the end of 'free' search
Listen to Steve read this post (4 min audio)
Steve Sammartino ∙ 4 LIKES ∙ 1 RESTACKS
Noora
It would be great if people would pay for it. At the same time, consumers seem really hesitant. Very few consumers are open to agents making purchase decisions autonomously at the payment stage (Accenture 12%, Gartner 11%). So this bet only works if we can fundamentally change consumer purchase behaviour.
God's Spies by Thomas Neuburger
Jun 16
Removing AI From Your Google Account
The AI intrusion seems to be everywhere. Take steps where you can.
As most have noticed, AI is entering our lives in a very big way.
Thomas Neuburger ∙ 26 LIKES ∙ 5 RESTACKS
Entropy Prevails
Don’t remove AI from your Google accounts. Remove Google from your life.
Mercenary Pen
Great post, also props for the naked capitalism reblog.
Jun 20
We Got Lazy, and Google Noticed
Google does not care about your mission, and that turned out to be the most useful thing about it.
Losing almost seventy percent of our organic traffic was a wake-up call to take action.
Dr. Melik Peter Khoury ∙ 5 LIKES ∙ 1 RESTACKS
Kate Colbert
Wow. And five years from now, most higher-ed CMOs will still not understand this. Brilliant insights, smart work, and generous sharing at Unity. Thank you.
Jun 18
Google Is Prepping For Rogue AI
While We Ask Chatbots For Banana Bread Recipes
A chatbot can be annoying.
Exploring ChatGPT ∙ 12 LIKES ∙ 2 RESTACKS
Jun 18
Google Is Looking For Something Specific
🚀The content that survives every Google update shares one thing. Most people skip it, and more!
Hey Readers 🥰
24 LIKES
Jun 19
Google Roadmap to Superintelligence
by Brian Wang
A Google paper describes the path to superintelligence and what can happen when we get there.
NextBigFuture ∙ 2 LIKES
Technology and Innovation insights
Jun 8
Why Google Pays Rent
The $30 billion SpaceX contract is the first public price of a layer that reorganized the AI stack — and the lens to read every announcement of the next six months
On Friday, June 5, SpaceX disclosed in a regulatory filing that Google will pay $920 million per month from October 2026 through June 2029 for access to approximately 110,000 NVIDIA GPUs hosted in SpaceX data centers, as reported by TechCrunch, confirmed by the New York Times
4 LIKES ∙ 1 RESTACKS
El Jefe Gordo
Great writeup. I think $TGEN is well positioned to take advantage of this. Reducing electrical consumption of around 30-35% using LNG chillers for cooling is going to be big in the coming years. While most are going to look at the companies opening up more GW's for use, there is some value in the companies making better use of currently available capacity.
Jun 20
Creative Chaos
Google Isn't Your Competitor Anymore
Last month I noticed something strange.
2 LIKES
Carmen Morgan
Fantastic post, Tom. Thank you for sharing. Can you speak to the demand of the recommended posting schedule for blogging and social media and how that gets reconciled with the fact that genuine opinions and quality data take time to compile? Many sources say to build a following and "get attention" right now requires posting 3-5 times a week (completely unachievable and irresponsible, IMO). Any insights on this?
Jun 15
FREE: Google DeepMind Ships Diffusion Gemma 26B
Edition #311 | 15 June 2026
Google DeepMind Ships Diffusion Gemma 26B, Achieves 4x Faster Token Generation with Parallel Text Diffusion
Business Analytics Newsletter ∙ 39 LIKES
Jun 23
Don't Treat Google Like a Business Partner
Hi , Let me ask you a simple question:
7 LIKES
Jun 21
Google Research Program - Apply Before July 2026
If you like my work and find my resources useful, consider subscribing to this newsletter (30K+ readers) to get them in your mailbox weekly :)
Develop with Devshree ∙ 9 LIKES ∙ 1 RESTACKS
MamataRane
Maam, I'm a 2025 graduate and did an internship for 3 months can't get a job could you help me with a roadmap as to what to do now because there's a gap and making things even difficult
Jun 19
Europe No Longer Wants The Next Google
The continent is quietly redefining technology—not as a source of consumer apps, but as a foundation of security, sovereignty and industrial power.
For years, Europe was defined by a question it could never seem to answer.
The Contour ∙ 4 LIKES ∙ 2 RESTACKS
Osamah Almokdad
A compelling reframing. I would make one distinction: Europe has not stopped wanting the next Google; it has stopped treating a Google-like platform as sufficient evidence of technological power.
The deeper shift is from visible products to control of the enabling stack. Yet ownership of infrastructure is not the same as sovereignty. Sovereignty exists only when compute, cloud, chips, energy, data, procurement and industrial capacity can be converted into operational capability under pressure, at scale and without an external veto.
Europe’s real test is therefore not whether it funds strategic assets, but whether its fragmented national systems can function as a coherent capability architecture before the next crisis.
The Periphery
Great piece, Europe gets such bad rap for lacking “innovation”, mainly from tech bro types. The kind of tech that Europe takes the lead on is sexy enough for them.
Business Game Changers with Sarah Westall
Jun 19
Case Update: Westall vs Google/Federal Government
Response to Google's Motion
The case is chugging along.
Sarah Westall ∙ 34 LIKES ∙ 8 RESTACKS
Truthbird
About a year ago I asked one of the street spies, a/k/a gangstalkers, who ran up and down my street for hours a day, who he worked for. He replied, "Google." I was not at all surprised at his reply. Google is a cutout for the spy ("intelligence") agencies, as are many other large companies, Amazon among them. www.targetedjustice.com
Steffi
Thank you from a conservative stuck in unaffordable California. Hope all the Satanists return to hell eternally,
Jun 13
Google Is Pumping The AI Bubble HARD
The circle is growing larger.
By now, we all know that AI is just one giant circle jerk of a bubble. Big Tech companies like Nvidia, Microsoft, Google, OpenAI and Oracle have been passing the same few billion dollars amongst themselves for a while, creating a broken financial perpetual motion machine that does nothing but artificially boost their value. However, there was one glaring outlier to this arrangement: Elon Musk’s xAI, which kind of had its own thing going on. But thanks to Musk merging xAI with SpaceX and taking it public, xAI/SpaceX is now the centrepiece of this circular bubble, and no one is trying to capitalise on it more than Google. In fact, there is an argument that Google is trying to pump Musk so hard that it could cause the entire bubble to collapse. Let me explain.
Will Lockett ∙ 61 LIKES ∙ 14 RESTACKS
Jcs
Chech the statement of cash flows for q1. No repurchase of shares. Without the gain on securities cash from operations below 2025.
Related Google Substacks
\ \ God's Spies by Thomas Neuburger](https://neuburger.substack.com/)
\ \ SEO for Google News\ \ By Barry Adams](https://www.seoforgooglenews.com/)
\ \ Magasin\ \ By laura reilly](https://www.magasin.ltd/)
\ \ Marcus on AI\ \ By Gary Marcus](https://garymarcus.substack.com/)
\ \ Will Lockett's Newsletter](https://www.planetearthandbeyond.co/)
\ \ Bette Dangerous\ \ By Heidi Siegmund Cuda](https://www.bettedangerous.com/)
\ \ Exploring ChatGPT](https://exploringchatgpt.substack.com/)
\ \ Business Analytics Review\ \ By Business Analytics Newsletter](https://businessanalytics.substack.com/)
\ \ Business Game Changers with Sarah Westall](https://sarahwestall.substack.com/)
\ \ Google Cloud Platform Technology Nuggets\ \ By Romin Irani](https://gcptechnuggets.substack.com/)
\ \ The Change Constant\ \ By Saanya Ojha](https://saanyaojha.substack.com/)
\ \ next BIG future\ \ By NextBigFuture](https://nextbigfuture.substack.com/)
\ \ Sammatron's Blog\ \ By Steve Sammartino](https://stevesammartino.substack.com/)
\ \ Shared Google Doc\ \ By Hilary Malamud](https://sharedgoogledoc.substack.com/)
\ \ The Playbook](https://playbooknewsletter.substack.com/)
\ \ Vinit Shahdeo](https://vinitshahdeo.substack.com/)
\ \ Creative Chaos\ \ By Tom](https://creativechaoss.substack.com/)
\ \ The Modern CEO\ \ By Dr. Melik Peter Khoury](https://melikpeterkhoury.substack.com/)
\ \ Cut Off the Spigot](https://cutoffthespigot.substack.com/)
\ \ Devshree’s Substack\ \ By Develop with Devshree](https://devshreebharatia.substack.com/)
\ \ The Contour](https://thecontour.substack.com/)
\ \ Ronnu W](https://ronnu5274.substack.com/)
\ \ Infrastructure Research\ \ By Yair Titelboim](https://infrastructureresearch.substack.com/)
\ \ MTS](https://mtslive.substack.com/)
\ \ Technology and Innovation insights\ \ By Massimo](https://globaltechresearch.substack.com/)
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