### no-click commerce

Noora

What people find, and what they buy, in the age of AI.

no-click commerce

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[Noora](https://substack.com/@noclickcommerce)[2d](https://substack.com/@noclickcommerce/note/c-280821531 "Jun 22, 2026, 1:24 PM")

I thought the hard part would be keeping up with the news. It isn't because the news is a commodity.

The hard part is judgment. Which of the week's ten stories actually change the industry, and what’s the takeaway?

That’s the real value you bring to your audience.

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[Noora](https://substack.com/@noclickcommerce)[2d](https://substack.com/@noclickcommerce/note/c-280638385 "Jun 22, 2026, 7:45 AM")

Really insightful and well-researched read!

[Future of Marketing](https://www.futureofmarketing.de/)

Why AI Will Not Bring Sustainable Competitive Advantage

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[Noora](https://substack.com/@noclickcommerce)[2d](https://substack.com/@noclickcommerce/note/c-280595844 "Jun 22, 2026, 5:35 AM")

Perhaps we should spend less time debating if consumers will adopt AI and more time teaching them how to.

Alibaba spent 3 billion yuan or $USD431 million to train Chinese consumers to hand purchasing decisions to an AI agent.

Katja Forbes](https://thecxevolutionist.substack.com/p/while-the-west-debates-ai-shopping?selection=f6573b20-b97f-4c24-bc72-6e251cd5b0c8)

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