### Your work is valuable. On Substack, creators earn a living doing what they love. Getting started is easy. Set up paid subscriptions in just a few minutes. **Estimate what you could make on Substack** | Subscribers | 5/month | 7/month | 10/month | 15/month | 30/month | 75/month | |--------------------|---------|---------|----------|----------|----------|----------| | 50 | | | | | | | | 100 | | | | | | | | 200 | | | | | | | | 400 | | | | | | | | 800 | | | | | | | | 2,000 | | | | | | | | 5,000 | | | | | | | | 10,000 | | | | | | | | 50,000 | | | | | | | **$4,638 per month** Get started Writers keep 90% of their revenue minus credit card fees. “I can still remember standing in the kitchen in March 2020 and watching the first $1.00 I made come through, from sharing my own research. Was a crazy feeling. A year later and it’s now my full-time ‘job’.” – Conor Mac, [Investment Talk](https://investmenttalk.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) Get paid directly by your subscribers. Choose which posts you publish as free or only for paid subscribers. Zero tech knowledge required. We take care of everything so you can focus on creating your best work. **True Independence.** Own all of your content and your subscriber list. Pursue ideas you’re passionate about. Build a community. Keep 90% of the revenue. **A better model for creators.** The ad model demands that writers and creators attract 40,000 page views every day to earn just $1,000 a month. With the Substack model, a steady base of 1,000 subscribers paying $5 each month earns you $60,000 per year. “I've never been involved in any media project like Substack. In journalism, you struggle just to stay afloat. Something is changing in media and I'm fortunate to be part of it.” – Ted Gioia, [The Honest Broker](https://www.honest-broker.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) Substack’s model is helping writers and creators thrive. **The Bear Cave** One year after starting The Bear Cave without a pre-existing audience, Edwin Dorsey was earning more than $300,000 a year on Substack. [See more](https://thebearcave.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **The Free Press** Journalist Bari Weiss transformed her personal Substack into The Free Press in 2022, growing it into a full-fledged media organization that features multiple newsletters, podcasts, and video. She now has over a million subscribers, a 50-person staff, and generates millions in annual revenue. [See more](https://substack.com/@thefreepress/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **Judd Legum of Popular Information** Judd Legum, founder of political blog ThinkProgress, launched Popular Information on Substack in July 2018. Popular Information now has more than 100,000 signups. [See more](https://popular.info/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **The Charlotte Ledger** Tony Mecia, a local news veteran in NC, turned on subscriptions for his Substack after one year of writing. In 2021, the Charlotte Ledger is on pace to earn $175,000 in annual revenue. [See more](https://charlotteledger.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **Emily Atkin of Heated** Emily Atkin started her publication on the climate crisis in late 2019. Six months later, she was earning a six-figure salary and focusing on the publication full-time. [See more](https://heated.world/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **Leo Skepi** Creator and podcaster Leo Skepi quickly drove more than 1,000 paid subscribers to his Substack channel from TikTok by offering no-holds-barred live videos and private group chats. [See more](https://substack.com/@leoskepi/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) “Substack provides me with consistent income. For example, one Substack post can bring in a significant number of new subscribers, providing a steady revenue stream compared to the variability of brand deals.” – Violet Witchel, [Violet’s Substack](https://violetcooks.substack.com//?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **Great writers and creators can earn a living on Substack.** **How Emily Atkin turned her climate change newsletter into a six-figure income** Emily Atkin, author of Heated, talked to an audience of Substack writers in NY about how she successfully launched paid subscriptions [Read more](https://on.substack.com/p/how-emily-atkin-turned-her-climate/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **Going Paid: How Edwin Dorsey launched and grew The Bear Cave** Edwin Dorsey, publisher of The Bear Cave, shares tips on how to convert readers into paid subscribers [Read more](https://on.substack.com/p/going-paid-the-bear-cave/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **How Petition grew their financial newsletter anonymously** The authors of the anonymous newsletter Petition share their insights on starting without an existing audience [Read more](https://library.substack.com/p/how-petition-grew-their-newsletter/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) “Being able to make a living off my writing has always been my dream... Eight years and a lot of failures later, Substack provided me with a platform to be able to succeed.” – Emily Atkin, [Heated](https://heated.world/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=going-paid) **Make money from your work. Start today.** “Substack changed my life.” - Lenny Rachitsky, [Lenny’s Newsletter](https://www.lennysnewsletter.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort) [Get started](https://substack.com/signup?utm_source=going-paid)