In House

Notes on brand, community-driven platforms, and the many ways to show up on them.

By Alexandra McCann

· Launched 3 months ago

Introducing The Brand Substack Directory

A living catalog of 25 brands publishing on Substack, with subscriber counts and an editorial read on each.

Apr 22•Alexandra McCann

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LatestTopDiscussions

The KPI is in the Comments

Three Substack brand partnerships that worked and the signal most brands aren't measuring.

Jun 22•Alexandra McCann

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The Pulse, Vol. 3

A snapshot of what’s moving in the Substack brand layer

Jun 15•Alexandra McCann

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In House with... Natacha Hildebrand

The former VP of Marketing at Madewell on partnering with writers, why not every brand belongs on the platform, and the crawl-walk-run case for getting…

Jun 8•Alexandra McCann

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A small refresh

Same writing, new name, slightly sharper focus.

Jun 1•Alexandra McCann

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"Join the Conversation" Isn't Wrong. It's Incomplete.

What showing up organically as a brand on Reddit actually looks like, in four different ways.

May 27•Alexandra McCann

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Reddit Isn't Hostile to Brand AMAs. It's Hostile to Inauthenticity.

A close look at one of the best AMAs I've seen, and the conditions that made it work.

May 20•Alexandra McCann

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She's Still Feeding Me

On being mothered at thirty-six

May 18•Alexandra McCann

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