Andrew Groves: Menswear Systems | Substack
Andrew Groves: Menswear Systems
Menswear as a system of power: class, masculinity, visibility, discipline and belonging.
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The Shirt That Wasn’t There
How Umbro’s blue England shirt refracted football, music and memory into a summer that would not go away
Jun 17 • Andrew Groves
A Stain on the Beautiful Game
Look at these overalls. What do you see?
Jun 11 • Andrew Groves
Burberry’s Crowd Control
How A Good Sport reframes football for luxury
Jun 4 • Andrew Groves
You’ve Got No Taste
RAF Dark Sea Grey, tabloid judgement and the military specification on my wall
May 28 • Andrew Groves
The God Jacket
Vollebak, sound, and the menswear of bodily control
May 21 • Andrew Groves
The Death of the Designer: How Creative Directors Took Over Fashion
Sep 18, 2025 • Andrew Groves
Prada’s Worn-Out Aesthetic and the Labour It Erases
Jan 22 • Andrew Groves
Visibility Without Recognition
Jan 8 • Andrew Groves
Stone Island’s Instructions for Authenticity
Nov 27, 2025 • Andrew Groves
Football Casuals
Burberry’s Crowd Control
How A Good Sport reframes football for luxury
Jun 4 • Andrew Groves
A Casual Obsession: Inside the British Sock Fetish Council
At Christmas, men get socks.
Dec 25, 2025 • Andrew Groves
Lamppost Loyal: Football Stickers and the Making of Belonging
Most people never notice them. The small vinyl stickers layered on lampposts, stuck on bus shelters or plastered above the piss stones in the pub…
Nov 13, 2025 • Andrew Groves
The Business of Violence: Fashioning Hooligan Calling Cards
From engraved civility to photocopied menace
Oct 16, 2025 • Andrew Groves
Worn at Wembley: How Wembley Made Menswear Matter
This Saturday, Manchester City will arrive at Wembley wearing C.P.
May 14 • Andrew Groves
Palantir Makes Domination Casual
May 7 • Andrew Groves
How Men Are Schooled
The tie and the making of masculine order
Apr 30 • Andrew Groves
Menswear and the World It Promised
Before I knew anything about class, status, or style, I knew this: if you wanted to enter a world, you had to be dressed for it.
Apr 23 • Andrew Groves
Masonic Regalia: How Meaning Holds
Most people misread Masonic regalia as decorative, as a ceremonial display of aprons, collars, and metal jewels, even though each element has a specific…
Apr 16 • Andrew Groves
What the System Wanted All Along
Digital ID and the End of Ambiguity
Apr 9 • Andrew Groves
Pep Guardiola’s Winning System
By the time people started talking about Pep Guardiola’s trousers, the easy story had already been written.
Apr 2 • Andrew Groves
A Change to the Newsletter Archive
From this week, I’m making a small change to how the newsletter works.
Mar 31 • Andrew Groves