The Playkit Report

Behind the scenes at Playkit: updates, launches, and experiments shaping the future of creator marketing.

By Julia Pintar

Jun 1 • Julia Pintar

Playkit's May Recap: TikTok Views are Lying to You

A video with 200K views can beat one with 1M. Here's how we read the signal now, plus a Claude prompt to run on your own campaigns

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Playkit's April Recap: 85M Views, Solving the Organic Attribution Gap

Talking videos, Trackr Updates, and how you should leverage IG

May 11 • Julia Pintar

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Playkit's March Recap: 31.2M Views, Featured in Forbes

Talking videos, Cash App, Quizlet, and a month that felt like three!

Apr 1 • Julia Pintar

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Most Popular

State of Tech UGC 2025 Report

Dec 16, 2025 • Julia Pintar

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Playkit's February Recap: $1.48 CPI, 37.6M Views

Mar 3 • Julia Pintar

11

The System Behind 10M+ Views/Week

Jan 27 • Julia Pintar

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The infrastructure behind 80,000 UGC videos

Jan 19 • Julia Pintar

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Playkit's November Recap: 50M Views, 6.6k videos

Dec 1, 2025 • Julia Pintar

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Playkit's October Recap: 38M Views, 8k videos

Nov 3, 2025 • Julia Pintar

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Webinars & Podcasts

MrBeast’s Strategy: "How I Grew the Fastest TikTok on Earth" ft. Rohan Kumar

Inside the playbook behind the fastest-growing TikTok on earth and how to apply it without a MrBeast budget

Mar 18 • Julia Pintar

7

Organic v Influencer: How This Founder Grew to $100k ARR in 3 days, ft. Andrew Monreal

A step-by-step look at organic vs influencer growth, product-led virality, and what actually worked behind Andrew's fastest launch

Feb 4 • Julia Pintar

7

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The System Behind 10M+ Views/Week

Webinar: UGC Operations at Scale

Jan 27 • Julia Pintar

10

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Recent posts

MrBeast’s Strategy: "How I Grew the Fastest TikTok on Earth" ft. Rohan Kumar

Mar 18 • Julia Pintar

7

you asked how playkit does it

today we're showing you, and giving subscribers first access](https://playkit.substack.com/p/you-asked-how-playkit-does-it)

Mar 9 • Julia Pintar

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Playkit's February Recap: $1.48 CPI, 37.6M Views

How we turned comments into a conversion channel across 6,228 videos this month, and how you can too.