A Tech to Coffee Pipeline | Alex Pong | Substack

A Tech to Coffee Pipeline

Leaving the tech world to start a coffee shop.

By Alex Pong

· Launched 2 years ago

On register (and why it’s the hardest job in the cafe)

really i don't know why cafes start their baristas here

Mar 16•Alex Pong


What does a cafe even sell? (on service)

obviously coffee but really what brings people back?

Nov 13, 2025•Alex Pong


Dialing in: Spending Our Initial Earnings

Getting the most bang for our hard earned bucks

Mar 4, 2025•Alex Pong


Dialing in: Building From Scratch

Reflections on starting a coffee shop business in San Francisco part 2

Sep 19, 2024•Alex Pong


The Beginning: Diving In

Reflections on starting a coffee shop business in San Francisco part 1

Apr 14, 2024•Alex Pong


Coming soon

This is A Tech to Coffee Pipeline.

Feb 17, 2024•Alex Pong