A Tech to Coffee Pipeline | Alex Pong | Substack
A Tech to Coffee Pipeline
Leaving the tech world to start a coffee shop.
By Alex Pong
· Launched 2 years ago
On register (and why it’s the hardest job in the cafe)
really i don't know why cafes start their baristas here
Mar 16•Alex Pong
What does a cafe even sell? (on service)
obviously coffee but really what brings people back?
Nov 13, 2025•Alex Pong
Dialing in: Spending Our Initial Earnings
Getting the most bang for our hard earned bucks
Mar 4, 2025•Alex Pong
Dialing in: Building From Scratch
Reflections on starting a coffee shop business in San Francisco part 2
Sep 19, 2024•Alex Pong
The Beginning: Diving In
Reflections on starting a coffee shop business in San Francisco part 1
Apr 14, 2024•Alex Pong
Coming soon
This is A Tech to Coffee Pipeline.
Feb 17, 2024•Alex Pong