On Brand Magazine | Alex Manderstam | Substack

On Brand Magazine

Decoding brand, culture and the internet.

By Alex Manderstam

· Over 26,000 subscribers

Just snooping 👀

The new rules of attention

3 hrs ago

5

1

The future of dating with Tinder CMO, Melissa Hobley

The state of dating and romance in 2026

Jun 22

15

3

What makes a status symbol?

Status symbols for the new world

Jun 15

29

3

3

Luxury codes in high street fashion

A recording from Alex Manderstam's live video

Jun 10•Alex Manderstam and Ana Andjelic

14

1

The future of the creator economy

Where does influencer marketing go from here?

Jun 8

31

5

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Building a brand world people want to live in

Dec 3, 2025•Alex Manderstam

273

11

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The case for putting yourself out there.

Jan 12

123

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Planning for your best year yet

Dec 22, 2025•Alex Manderstam

125

4

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Decline of social media

Nov 26, 2025•Alex Manderstam

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