Notes From The Boat

Musing on Business and the Outdoors and The Business of the Outdoors

By Andrew Luter

· Launched 2 months ago

Enough Is Enough.

The brands with the longest waitlists aren't the ones trying hardest to grow.

Jun 18•Andrew Luter

Were You Born in a Barn?

Some of the outdoor industry’s biggest brands were born in basements and spare rooms in small mountain and river towns most people in Manhattan have…

Jun 9•Andrew Luter

This May Be the Driest Article I Write This Year, and Also the Most Critical to Your Business.

On grants, loans, and the Colorado capital infrastructure your outdoor brand has been ignoring.

Jun 4•Andrew Luter

A Fly Rod is Easy to Copy–Trust Isn’t

The best fly-fishing brands are building something far harder to reverse-engineer.

Published on Flylab•May 22

In My Town, the Joneses Are Chasing First Tracks. Not Second Homes.

On wealth, intention, and the Tuesday in February that tells you everything.

May 19•Andrew Luter

I Talk to Dozens of Outdoor Founders Every Year. I Back Two, Maybe Three. Here’s What Separates Them.

On coachability, cap tables, and what the dead brands had in common.

May 13•Andrew Luter

Orvis Built the Church. Duck Camp is Filling the Pews.

Fly fishing isn’t graying out. It’s growing. The question is who’s actually driving that growth, and what that means for the next decade.

Published on Flylab•May 8