Notes by Alfred Tong

Weekly dispatches from inside fashion, luxury and media — on status anxiety, taste and why you want what you want. By Alfred Tong, contributing editor at Esquire UK and contributor to The Times and Sunday Times Style.

Launched 5 months ago

Side Notes: I got papped by Vogue and became a worse person by lunchtime

Street style at 47½ — and what 21 compliments in 24 hours did to me

Mar 11•Alfred Tong

Notes on desire: Why Valentine’s Day Fails — According to Jeremy King

On why romance needs ambiguity, not commerce.

Feb 14•Alfred Tong

Side Notes: deal sleds and status anxiety

Inside a City photo shoot at The Ned — and the strange tension between money, status and being seen.

Feb 27•Alfred Tong

Notes from London: The business of parties

How parties, dinners and launches became fashion’s last real currency

Mar 5•Alfred Tong

NOTES by Alfred Tong

Notes from the rooms where taste is made.

Mar 10•Alfred Tong