My Entire Personality

When I love something, it becomes my entire personality and after 10+ years in the beauty industry, I’ve loved (and launched) a lot. Here's where I share what's worth it.

By Julia Casella

· Launched 2 years ago

Jean Godfrey-June's Entire Personality

One of the most iconic beauty editors of all time

Jun 17 • Julia Casella

Loftjet's Entire Personality

Celebrity makeup artist

Jun 8 • Julia Casella

Allison McNamara’s Entire Personality

The founder of MARA

Apr 20 • Julia Casella

Learning How to Air Dry My Hair Changed My Quality of Life

No exaggeration

Apr 12 • Julia Casella

March’s Entire Personality

March took me to the East Coast for two weeks, and the truth is, I have a deep love/hate relationship with New York.

Mar 29 • Julia Casella

The Case for Being a High-Maintenance Woman

Enough with the "high maintenance things I do to be low maintenance"

Mar 17 • Julia Casella

Kate Citron’s Entire Personality

The queen of Substack!

Feb 19 • Julia Casella

Natalie Holloway's Entire Personality

The co-founder of Bala!

Feb 12 • Julia Casella

January’s Entire Personality

A little Europe, a little wellness, a lot of warmth

Feb 8 • Julia Casella

Valentine's Day Gift Guide

I love love!

Jan 31 • Julia Casella

Brittany Sheehan’s Entire Personality

The Baby Sleep Guru

Jan 28 • Julia Casella

Why Is Social the Hardest Job in Marketing?

Reflecting on 10+ years working in social…

Jan 21 • Julia Casella

How To Cultivate A Healthy Body, Mind and Home in 2026

Health is Wealth

Jan 4 • Julia Casella

How to be Hot In the Cold

Make bundling up feel chic and sexy instead of punishing

Dec 12, 2025 • Julia Casella