Kraftisms

360° Perspectives from a Listening Tour. Points of view on the advertising and ad tech industry. Insight into what makes Andrew tick. Shareable metaphors, aphorisms, and parables.

By Andrew Q. Kraft

· Over 1,000 subscribers

Fox to Broadcast Networks: I Dare You to Leave!

Kraftisms #38 - Everyone says Fox just bought distribution. The real story is the back door.

Jun 18 • Andrew Q. Kraft

Not an SSP

Mar 12 • Andrew Q. Kraft

The Rise of Curation

Aug 13, 2024

Why Selling Adtech Is So Hard

Jan 2 • Andrew Q. Kraft

No. You Don’t Need an AI Strategy.

Kraftisms #37 - Find the problem. Build the strategy. Then let AI power it.

Jun 11 • Andrew Q. Kraft

Seed and Scale: What a Curling Stone Knows About Your Data

Kraftisms #336 - It was always probabilistic. In an AI world, start acting like it.

Jun 4 • Andrew Q. Kraft

From Bad Jokes to DSP Proliferation

Kraftisms #35 - What happens when the cost of changing systems collapses.

May 28 • Andrew Q. Kraft

Bring Everyone. Dance in the Rain.

Kraftisms #34 - A different view on the acquisition of LiveRamp and the future of media buying.

May 21 • Andrew Q. Kraft

Perfect Bites and the Adtech/AI Sandwich

Kraftisms #33 - The ingredients aren't the product. The bite is.

May 14 • Andrew Q. Kraft

Two Claudes, One Contract: The Changing Face of Decisionmaking

Kraftisms #32 - A decision is now two calls, not one. The context call. And the judgment call.

May 7 • Andrew Q. Kraft

Alligators and the Habits AI Amplifies

Kraftisms #31 - AI amplifies behaviors... make sure they're the right behaviors first.

Apr 30 • Andrew Q. Kraft

Kraftisms