Julian R. Addo | Substack
Julian R. Addo
this is my journey of ‘becoming’, where I weave wins, lessons, and growth. offering reflections and insights on the universal pursuit of progress.
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the lenders who wouldn’t let go.
two financing companies collected fees on money they never advanced, froze my cash, contacted my retail partners without authorization, and helped push adwoa beauty into bankruptcy.
the advice we keep giving Black founders is wrong.
May 7•Julian R. Addo
25
4
you think my products are expensive? let’s talk about that.
Feb 12, 2025•Julian R. Addo
7
why are Black brands punished for winning?
Mar 26, 2025•Julian R. Addo
27
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honesty is overrated: why transparency in business backfires
Feb 9, 2025•Julian R. Addo
6
1
May 20•Julian R. Addo
8
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the advice we keep giving Black founders is wrong.
what the response to adwoa beauty’s liquidation reveals about how little we still understand.
May 7•Julian R. Addo
25
4
the hearing they didn’t want me to attend.
what happened when adwoa beauty showed up anyway.
May 1•Julian R. Addo
5
5
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the factoring company that didn't factor.
Apr 23•Julian R. Addo
3
chapter 11 didn’t fail. it was used exactly as designed.
how the process meant to protect a small business became the instrument of its destruction.
Apr 22•Julian R. Addo
4
the great beauty industry shakedown: how law firms target indie brands with cookie-cutter lawsuits,
inside the legal playbook draining independent beauty: same script, new letterhead.
Sep 15, 2025•Julian R. Addo
5
1
if adwoa beauty isn’t part of the conversation, what does that say?
Jul 24, 2025•Julian R. Addo
17
16
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they said it was a lifeline. it was a trap.
Jul 23, 2025•Julian R. Addo
21
1
ATL, I’m pulling up and bringing two of you with me.
tap in](https://jaddo.substack.com/p/atl-im-pulling-up-and-bringing-two)
May 5, 2025•Julian R. Addo