Game Bakery

Baking game ideas, fermenting cross-cultural insights.

Like baking, we break down the creative "recipe" behind games — and seek to understand how an idea evolves, ferments, and ultimately becomes a real, successful product.

By Chase Shi

· Launched 4 years ago

Does the Roblox UGC Model Define the Next Generation of Game Production?

A conversation with Alex Chen, 25-year-old founder of ShowHand, the Hangzhou studio quietly rewriting how games get made.

When AI Enters Gameplay, the Craft of Making Games Changes

Two producers behind Tencent's first AI-native game award track — one building a 600-NPC galactic sandbox, one running a four-character AI dating show ...

May 26•Chase Shi

From ThinkingData to ThinkingAI: A Decade-Old Chinese SaaS Founder Bets His Next Ten Years on AI Agents

On rebranding, relocation, and what it actually takes for a Chinese B2B company to land in Silicon Valley — with Chris Han, co-founder of ThinkingAI.

May 8•Chase Shi

When an Archaeologist Goes All In on Games

On archaeology, player agency, and one solo founder's all-in bet on female-oriented games

Apr 6•Chase Shi

Three Phases of PM Career

In the PM career journey, there are three phases that we need to leap in order to advance.

Mar 25•Chase Shi

GDC 2026: A Quieter Industry, A Clearer Direction

Less noise, more action: what GDC 2026 reveals about where the industry is heading

Mar 23•Chase Shi

From Signals to Strategy

Merging Quantitative & Qualitative Data to Shape Product Roadmaps

Mar 21•Chase Shi

We Were Raised by Games. Now We’re Raising Kids.

What the First Gamer-Parent Generation Must Understand About Games, Culture, Attention, and Childhood

Dec 2, 2025•Chase Shi

A Look Back at 2022 Gaming Industry

Reflections by three gaming industry veterans

Feb 24, 2023•Chase Shi

Dislyte Aesthetics Leading Trend

Teardown of Dislyte, Lilith Games’s Latest CCG-RPG Title

Jun 30, 2022•Chase Shi