Beyond the Basket

An operator's perspective on how grocers can rebuild stronger customer connections through platform economics, improve direct relationships, and make the tough strategic and technology choices often avoided.

By Curt Prins

“As an internal PM, I find myself coming to Curt's content regularly to get inspiration, industry insights and tools to use in real (work) life! It's great content, written with consistency and actionable tips and frameworks!”

— Francisca Diamond Casais, Innovation from Within | The Intrapreneur's Hub

Beyond the Basket

94% of Your Users Will Never Come Back

Four decisions separate the 6% who stay from everyone else.

Jun 18 • Curt Prins

Latest Top Discussions

A Mobile MVP Nobody Will Fight You On

Kill features before they kill your mobile app.

Jun 17 • Curt Prins

Getting Everyone Aligned Before You Build

You got the mobile mandate. Congrats. Now try actually shipping it.

Jun 9 • Curt Prins

Don't Make Mobile a Smaller Web

Why established companies get mobile wrong before they write a line of code.

Jun 5 • Curt Prins

Google Just Built You a Beautiful Cage

UCP lets you keep the title "Merchant of Record." It just forgot to mention you stop being the merchant.

May 21 • Curt Prins

Grocers Picked the Wrong AI Fight.

Operators built AI to capture margin from customers. They could have been capturing it from waste.

May 4 • Curt Prins

AI Is a Capability, Not a Strategy

Grocers have this backwards.

Apr 22 • Curt Prins

Stop Chasing Loyalty. It's Already Dead.

Only 1% of grocery shoppers are loyal to a single store. Here's what mid-tier grocers should do instead of panicking.

Apr 20 • Curt Prins

Beyond the Basket