Curtis Howland on DTC Marketing

What's actually working in DTC. Notes from $150M+ in spend scaling brands.

By Curtis Howland on Digital Marketing

· Over 2,000 subscribers

You Forgot About Prime Day (Here’s the 96-Hour Triage Plan)

Prime Day starts Tuesday, June 23. If your prep so far consists of reading this post, this is exactly what I’d do between now and then.

Jun 19•Curtis Howland

The DTC static ad system: what 67,852 ads across 106 brands actually look like.

12 Formats to copy today and why.

Jun 12•Curtis Howland

The DTC Meta Ads Tier List

After working with many 8 and 9 figure brands - here are my thoughts.

Jun 5•Curtis Howland

Stop Auditing Your Meta Account Like It’s a Checklist

After dozens of audits and close to half a billion in Meta ad spend reviewed this year, there is no perfect structure, cadence, or creative mix.

May 29•Curtis Howland

The Meta Ads Creative Moat AI Can’t Touch (And Costs 1/3 the price)

So much of ad production got commoditized this year. All ads look the same, which means they perform worse and fatigue quicker. On meta, creative moats…

May 22•Curtis Howland

How I Evaluate a Good Performance Creative

So many ads that “work” only work for a few days. The job is finding the ones that work for months.

May 15•Curtis Howland

The Goal Of A Company Is Not ROAS (It's Also Not Revenue, Scale, Or Profit)

Sub-KPIs are sensors, not steering wheels. The moment you treat them as goals, Goodhart's Law will come around and bite you.

May 8•Curtis Howland

Your Creative Team Thinks You’re Killing Their Best Ads. Here’s How to Know If They’re Right.

The tension between creative and media buying is the most expensive unresolved conflict in paid media. Here’s a framework to diagnose it and a reality…

May 1•Curtis Howland