The Curatorial Chronicle

The latest on curation, content and creativity in the world of business, brands.

By aahana

· Launched 6 months ago

Cute or creepy? Why all the latest toys look so horrendous.

Fugglers: The Gen Z consumer + Design + Psychology

Mar 7•aahana

11

20

3

What makes 'The Cool girl from India' so cool?

A content analysis of Diya Joukani's viral clips and the recreations that followed.

Mar 13•aahana

13

6

1

From pickle to powerhouse: a marketing case study

Design + Marketing + Business Analysis

Mar 20•aahana

9

2

1

Advocacy or Aesthetic? The issue with online activism.

Social psychology, Pinterest boards and the ice bucket challenge.

Apr 17•aahana

7

4

2

The devil has a degree in marketing.

A case study on the genius marketing behind The Devil Wears Prada 2.

May 8•aahana

13

10

3

Recent posts

How Alix Earle turned a puzzle into $100 million in sales: A marketing case study

Strategy, Psychology & Sociology

Jun 12•aahana

4

4

1

Slow-living or show-living?

A literary analysis of narrative transport theory in slow-living and lifestyle content

Jun 5•aahana

4

2

1

The rise of fine art in advertising

AI saturation, Psychology & Marketing

May 30•aahana

6

1

1