Consumer Decoded

Consumer Decoded examines the consumer behind the trend with a focus on how agentic commerce will transform retail.

Launched 9 months ago

When Measurement Creates Markets

The hidden pattern behind plastic surgery, sleep, and the next wave of consumer growth

Jun 21 • Consumer Decoded

A Break In Routine

A Short Guide to Consumer Decoded

Jun 14 • Consumer Decoded

The Rise of Attachment Spending

What our pets reveal about identity and consumer behavior

Jun 7 • Consumer Decoded

You May Not Like AI But That Won’t Stop You From Using It.

The paradox of adoption—and the opportunity most brands are missing

May 31 • Consumer Decoded

The Holiday Brief

The economic power of naming, ritual, and shared meaning

May 24 • Consumer Decoded

The Consumer Adoption Curve No One Saw Coming

Oct 12, 2025 • Consumer Decoded

The Shelf Life of a Trend

How to tell which consumer trends will last—and which will disappear

May 17 • Consumer Decoded

Will AI Make Being a Mom Any Easier?

Mothers may automate more—and yet feel compelled to do even more themselves

May 10 • Consumer Decoded

The Ultimate Luxury Brand

What American Universities Can Teach Brands About Thriving in the AI Era

May 3 • Consumer Decoded

The Hidden Cost of Personalization

Consumers are paying more to feel understood. Agentic commerce will mark a new era of personalization—changing how it is delivered and what it costs.

Apr 26 • Consumer Decoded

You Had to Be There

What Augusta National, a $60 garden gnome, and your teenager at a concert have in common—and what it means for brands and retailers.

Apr 19 • Consumer Decoded

The Loyalty That AI Can't Touch

A century-old playbook for building loyalty that algorithms can't optimize away

Apr 12 • Consumer Decoded

Agents Don’t Kill Loyalty. They Expose It.

Most brands were never as strong as they thought

Apr 5 • Consumer Decoded