Aryma Labs Marketing Measurement Substack

Aryma Labs is a leading provider of Marketing ROI solutions for a privacy first era. We share posts on privacy proof marketing attributions technique Marketing Mix Modeling (MMM) and on topics of experimentation and causal inference.

Launched 3 years ago

Marketing Mix Modeling (MMM) — 101

A simple explainer on what is Marketing Mix Modeling (MMM)

Aug 15, 2023•Aryma Labs

Why MMM practitioners prefer the word 'Contribution' rather than 'Attribution'

The subtle but critical difference between assigning credit and quantifying real impact in your marketing strategy

19 hrs ago•Aryma Labs and Ridhima Kumar

Frontier Models vs Fine Tuning vs Distillation vs RAG: Which AI Architecture Wins for Marketing Mix Modeling (MMM)?

It is not about the model architecture or model alone, it is all about the data and domain knowledge

Jun 22•Aryma Labs and Venkat Raman

The Paradox of Gen AI: Why We Need Our Own 'Galápagos Islands' for Innovation

How 10x engineers and the rise of tools like Claude Code could stifle creativity and why isolation might be the key to true innovation

Jun 21•Aryma Labs and Venkat Raman

Launching Aryma Deck

Deep MMM Insights, Now Democratized

Jun 19•Aryma Labs

How to Spot Real AI in Marketing Measurement: The Difference Between Depth and Marketing Theater

Not all AI claims are equal - here’s how to tell if a vendor is solving real problems or just repackaging buzzwords.

Jun 11•Aryma Labs and Venkat Raman

Excel Meets AI: How Aryma Labs' "Aryma Intellisheet" Is Bridging Legacy Tools and Gen AI for Smarter MMM Workflows

From Excel add-ins to AI-driven insights, Aryma Labs is redefining exploratory data analysis, without forcing users to abandon what works.

Jun 10•Aryma Labs

Should we forget the older data in Marketing Mix Modeling (MMM)?

How outdated data skews your MMM results and what are the remedies for it.

Jun 9•Aryma Labs and Venkat Raman

Aryma Labs Marketing Measurement Substack

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