90% Confident | April Yang | Substack

90% Confident

For UX researchers navigating AI, shrinking teams, and the pressure to prove their worth. And for founders and PMs who know they're guessing — and want to stop.

By April Yang

· Launched 2 years ago

Later

Building Distinctive Brand Design in the Age of AI - Part 1

A practical research guide for designers, researchers, and product builders who understand that brand work is fundamentally a research problem

Recent posts

Quality Is Becoming the Rarest Thing in a Sea of AI Generation

May 4 • April Yang

Why Solo Builders Make the Best Researchers (and Worst Ones)

Netflix Is Hiring for Something AI Can't Fake

AI Spit Out The Design, Now What?

Designing the MVP: My AI Workflow for Ideation and Validation

How I’m Fixing UX Research Democratization—Without Getting Replaced