90% Confident | April Yang | Substack
90% Confident
For UX researchers navigating AI, shrinking teams, and the pressure to prove their worth. And for founders and PMs who know they're guessing — and want to stop.
By April Yang
· Launched 2 years ago
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Building Distinctive Brand Design in the Age of AI - Part 1
A practical research guide for designers, researchers, and product builders who understand that brand work is fundamentally a research problem
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