PR Clarity

PR Clarity is a newsletter for experienced publicists who want to build smarter, more profitable agencies through better structure, positioning, and revenue strategy.

By Anje Pearson

· Launched 5 months ago

You Don’t Close Clients. They Close Themselves.

One of the biggest lies in business is the idea that great salespeople “close” people.

Jun 22•Anje Pearson

The Price Is The Price

One of the fastest ways to destroy a business is to start negotiating against yourself before the client ever does.

Jun 19•Anje Pearson

The Most Expensive Thing I Ever Did Was Try To Figure It Out On My Own

For years, I thought I was being smart.

Jun 11•Anje Pearson

Stop Asking to Pick My Brain

If every "quick question" turns into free consulting, you don't have a lead problem. You have a boundaries problem.

Jun 8•Anje Pearson

You're Not Being Ignored. You're Being Positioned Incorrectly

You’re Not Being Ignored.

Jun 4•Anje Pearson

Stop Posting "Now Accepting New Clients"

Every time I see a service provider post “Now Accepting New Clients,” I cringe a little.

Jun 2•Anje Pearson

Most Publicists Should Stop Offering PR

Before half the industry throws a press release at my head, let me explain.

Jun 1•Anje Pearson

A Quick Note For My Paid Subscribers

I wanted to send a quick note before the weekend is over.

May 31•Anje Pearson