Amanda Jeffs

Building the future with vision, soul, and strategy. I'm the creator, founder & CEO of SHE IS AI, a mama, AI educator, marketing strategist. This is where I share notes from my journey building a global AI ecosystem while raising a tiny human.

Launched a year ago

On the difference between access and power ←

A note before the India–New Zealand AI summit; what I'm talking about tomorrow.

13 hrs ago•Amanda Jeffs

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What's in your attic

The 80% nobody wants to talk about

Jun 18•Amanda Jeffs

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The morning I admitted I cannot consume my way to AI literacy

I opened Gmail this morning and the number at the top of the inbox said 11,303.

May 28•Amanda Jeffs

We are all the mothers of AI now

On the research that's changed how I think about every conversation

May 19•Amanda Jeffs

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We built the brain muscle. They haven't yet.

On AI, kids, and the shortcut we shouldn't let them take.

May 18•Amanda Jeffs

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Most Popular

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GPT-5 Has Just Changed the Game.

Aug 11, 2025•Amanda Jeffs

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15 Epic AI Prompts that haved saved me time, energy and sanity.

Sep 25, 2025•Amanda Jeffs

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What Kind of Leader Am I, Really?

Aug 8, 2025•Amanda Jeffs

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So you refined your offer but no one is clicking...

Aug 5, 2025•Amanda Jeffs

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LatestTopDiscussions

The Quiet Death of the Quarterly Roadmap

Why speed has replaced scale as the durable advantage

May 11•Amanda Jeffs

We're Painting Over Mould: What Pros Are Saying About AI That Most People Aren't

I've been having conversations with senior industry voices and they're all saying the same thing. Here's what most of the AI industry is getting wrong.

Apr 29•Amanda Jeffs

We're Raising a Generation That Can't Count to 20

NZ teachers are sounding the alarm. The research is backing them up. And most parents still don't know their child's brain is 80% built by age three.

Apr 24•Amanda Jeffs

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Most people are using AI like Google. That’s why they’re stuck.

I am helping people move from AI curiosity to capability.

Mar 18•Amanda Jeffs

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The Sorting Hat of Social Media. How Algorithms Divided Us Into Houses We Never Chose.

The Sorting Hat of Social Media: How Algorithms Divided Us Into Houses We Never Chose

Mar 15•Amanda Jeffs

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the homogenisation of culture is accelerating.

How do you wake people up when they don’t realise they’re asleep?

Mar 15•Amanda Jeffs

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The homogenization of culture.

The real opportunity of the AI era is not becoming more machine-like.

Mar 5•Amanda Jeffs

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the homogenisation of culture is accelerating.

The Homogenisation of Culture

Mar 5•Amanda Jeffs

What getting “investment ready” actually requires (beyond the pitch deck)

I’ve been spending a lot of time lately getting my business investment ready — and it’s changed how I think about building altogether.

Mar 5•Amanda Jeffs