The Perfume Playground

Welcome to my perfume hub full of practical advice, long reads, event save-the-dates and shopping guides compiled by moi, Alice du Parcq, an award-winning fragrance writer/presenter with 20+ years in the industry. It's great to have you here!

By Alice du Parcq

· Over 3,000 subscribers

Ask a French pharmacist

Send me your SVR skincare questions for Dr Marine Vincent

1 hr ago•Alice du Parcq

Save-the-Dates

Join me for these special VIP smellalong sessions with Jo Malone London and Matière Premiere

Jun 19•Alice du Parcq

STYLE PHIALS - EXTENDED INTERVIEW EDIT: Matière Première Metal Lavender

Aurélien Guichard on the creation and intentions behind his latest perfume launch

Jun 5•Alice du Parcq

My packing list for a sunny family seaside holiday

If in doubt, add more hair elastics

May 31•Alice du Parcq

STYLE PHIALS: Elizabeth Arden Eternal Aura

This is what happens when the grown-ups return to the room

May 7•Alice du Parcq

What I buy when I'm in France

Aug 14, 2024•Alice du Parcq

Confessions of a Gourmand Girl

Jul 19, 2025•Alice du Parcq

How I got into the perfume industry.

Jun 24, 2024•Alice du Parcq

Trunk Show

Sep 24, 2025•Alice du Parcq

How AI is genuinely helping perfume discovery (and where it's an absolute dumpster-fire)

I'm looking at you, Penhaligon's

Apr 29•Alice du Parcq

Modern Powdery Perfumes

My favourite new misty, talcum-tapped and ethereal scents... with a smudge of granny's handbag.

Apr 19•Alice du Parcq

STYLE PHIALS: Creed Wild Vetiver

This is what happens when the grown-ups leave the room

Mar 29•Alice du Parcq

20% off Luxury and Fine Fragrances at Boots to celebrate Spring finally arriving

Just call me your little ray of scented sunshine

Mar 19•Alice du Parcq

We Are Gathered Here To Spray

BRIDAL SPECIAL: My wedding day perfume advice, sniff-list and tips

Mar 9•Alice du Parcq

STYLE PHIALS: Frederic Malle Contre-Jour

After much anticipation, is the new no-Fred-Frederic Malle worth adding to your sniff-list?

Feb 27•Alice du Parcq

STYLE PHIALS: Acqua di Parma Colonia Il Profumo Millesimato

A new series of deep-dive reviews of major launches from my favourite fragrance houses

Feb 20•Alice du Parcq