DACRE

An outlet of observations, interests and reflections

By Alex Dixon

· Launched a year ago

Brand in 2030

Whilst the trend chasers, vibe shifters and transformation ‘experts’ are confidently predicting the future. At DACRE, we’re taking a different approach. Asking the question, what won’t change?

How Brand Is Changing

How to build a brand with little budget

We always assume brand is something for big companies, big budgets and big teams. This isn’t the case. Brand is for everyone and it’s more important…

Jul 28, 2025•Alex Dixon

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Creativity in the age of AI

Creativity and AI. These are the two most disputed words of modern marketing. The man vs the machine. The real and the artificial. The artist and the…

Jan 22•Alex Dixon

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Brand 2.0

How will brands define the next decade

Feb 28, 2025•Alex Dixon

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Brand in 2030

Whilst the trend chasers, vibe shifters and transformation ‘experts’ are confidently predicting the future. At DACRE, we’re taking a different approach…

Oct 27, 2025•Alex Dixon

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How Agencies Are Changing

Agencies, our world is being eaten

Facing the reality of declining relevance: How agencies can play the long game in an era of AI, stagflation and shifting media diets.

Mar 29•Alex Dixon

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Slop isn’t the problem, it’s depth

Outside our marketing bubble, do people actually care about slop? How do we balance fast-consumption content with deep heavily crafted content. Do both…

Apr 5•Alex Dixon

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Higher agency fees are right under our noses

Client work will always be our backbone, but it's time agencies learned from creators and started monetising their own ideas.

Apr 19•Alex Dixon

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People are people: cultural forces, B2B on Instagram, and the future of talent

Diving deep into what actually binds audiences together, why Instagram is quietly becoming a B2B machine, and how creator-style portfolio careers are…

Apr 12•Alex Dixon

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Why I created an Advertising Agency

It’s our mantra, manifesto, call it our vision… it's our reference point.

Apr 15, 2025•Alex Dixon

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How Artists Are Changing

From Berlin to Texas... and back again

Part of an ongoing series of interviews delving into the artists, designers and thinkers & doers of our time.

Dec 2, 2025•Alex Dixon

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Artist Interview Series: Kennedy Mirema

In a world where every page you turn, scroll you take and exhibition you see is the sea of sameness. Kennedy’s work stands out. It’s fresh, striking and…

Feb 18, 2025•Alex Dixon

It's the fine details that matter

London-based photographer Zoe Salt shares how escaping to the mountains fuels her creative process, inspires her work, and grounds her in an…

May 10•Alex Dixon

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One suitcase, half filled with clothes and half with pastels

Part of an ongoing series of interviews delving into the artists, designers and thinkers & doers of our time.

Dec 16, 2025•Alex Dixon

Artist Interview Series: Eilish Briscoe

After having a stroke at 25, London based artist & designer Eilish Briscoe created a typeface to show the process of learning to write again.

Mar 31, 2025•Alex Dixon

How Media Is Changing

People are people: cultural forces, B2B on Instagram, and the future of talent

Apr 12•Alex Dixon

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Slop isn’t the problem, it’s depth

Apr 5•Alex Dixon

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Where will this new world of media take us?

The VC playbook of “new media” and their search for “virality”

Mar 22•Alex Dixon

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Most Recent Posts

Fields, focus and faves

Why focus is more important than taste, the freedom of fields, and our next report on uncovering what nostalgia is actually all about

Jun 21•Alex Dixon

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Focus, good restaurants, and echo chambers

June is for doubling down. Thoughts on trusting your gut from Jeremy King, the messy reality of how people actually use social media, and the Warren…

Jun 7•Alex Dixon

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Why taste doesn’t matter that much

The last month, 6 weeks have been spent in head-down mode.

May 17•Alex Dixon

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It's the fine details that matter

May 10•Alex Dixon

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