# What Gen Z Got for Christmas in 2025

### we officially have a new "it" water bottle

[Casey Lewis](https://substack.com/@afterschool)

Dec 31, 2025

For the last few years, I’ve watched thousands of Christmas hauls on TikTok, tallying up the most popular gifts of the holiday season.

If you’re new to this riveting (truly!) genre of short-form content, Christmas hauls are videos in which people — primarily young women — share the gifts they’ve received for the holidays, typically holding up each item, one by one, for the camera. It makes for an amusing watch, but it’s also a really useful barometer for what young people actually want right now.

I like to send this recap within a few days of the 25th — [2024](https://afterschool.substack.com/p/what-gen-z-got-for-christmas-in-2024)’s was on the 27th and [2023](https://afterschool.substack.com/p/what-gen-z-got-for-christmas-in-2023)’s on the 29th — but this year, the Christmas hauls just kept coming! Even today, almost a full week after Christmas, my feed continues to be populated with shiny new Christmas hauls. The volume surprised me, since, [as I noted a few weeks ago](https://afterschool.substack.com/p/what-gen-z-wants-for-christmas-2025), there were far fewer Christmas wishlist TikToks this year.

Despite economic pressures (tariffs, rising unemployment, persistent inflation), the vast majority of the hauls I watched were bigger and more expensive than ever. The vibecession came through in funny ways — one girl began her haul by saying, “Okay, this is my Christmas haul. I almost didn’t do a Christmas haul as, like, a _protest_ to capitalism, but everybody’s been asking me for one.” Financial constraints aside, there was no shortage of abundance: Shark gadgets galore, so many Gucci (?!) bags, and enough Uggs to populate a large sheep farm.

### THE TOP 15 GEN Z GIFTS OF 2025

**1. RHODE SKINCARE KIT, [$117](https://go.shopmy.us/p-36700460):** Hailey Bieber’s brand was ubiquitous across Christmas hauls, especially the logoed Peptide Depuffing Eye Patches ( [$25](https://go.shopmy.us/p-37050539)), Pocket Blush ( [$25](https://go.shopmy.us/p-33817321)), and skincare sets. Of Rhode’s skincare lineup, the Glazing Milk ( [$32](https://go.shopmy.us/p-37050702)), which functions as a skin-prep pre-makeup toner, is a particular favorite. Most girls noted that these gifts were restocks, which speaks to just how good Rhode’s products are.

**2. HYDROJUG, [$39](https://go.shopmy.us/p-34744055):** This “it” water bottle ousted last year’s “it” water bottle, the Owala.

**3. ALO MATCHING SWEATSHIRTS AND SWEATPANTS, [$138](https://go.shopmy.us/p-36698872) AND [$138](https://go.shopmy.us/p-37003276):** Alo sweatsets cost nearly $280. As far as styles go, the hoodies edged out the crewnecks by a narrow margin.

**4. JELLYCAT, [$35](https://go.shopmy.us/p-34735604):** “One of [the] hottest gifts in the world,” according to André Maeder, chief executive of Selfridges.

**5. IPHONE 17, [$800](https://www.apple.com/shop/buy-iphone/iphone-17):** The favorite among teens, with high expectations for camera quality.

**6. MINI UGGS:** Continuing popularity saw girls shift colors from the classic darker tones to lighter shades.

**7. HATCH ALARM CLOCK, [$170](https://www.ulta.com/p/restore-3-smart-sunrise-alarm-clock-pimprod2053905?sku=2647371&AID=164999&PID=2340682&CID=af_164999_2340682_&clickId=xtTQUk0svxycUuPy9XwSpSeMUkpVGCx0EVtlxw0&SubID=&utm_medium=affiliate&utm_source=2340682&utm_campaign=&utm_content=core&irgwc=1&afsrc=1):** A highly requested item.

**8. PARKE MOCKNECK, [$135](https://parkeofficial.com/products/classic-mockneck-chicago?_pos=7&_fid=29c3af36e&_ss=c):** Popular sweatshirts that are often sold out.

**9. ENEWTON BRACELETS:** Known for their gold beaded bracelets, popular among young women.

**10. OURA RING, [$500](https://go.shopmy.us/p-34744510):** A rising favorite in health-tracking technology.

**11. SHARK FLEXSTYLE, [$250](https://www.macys.com/shop/product/shark-flexstyle-air-styling-drying-system-hd430?ID=14809495&pla_country=US&CAGPSPN=pla):** An emerging star in multi-use hair styling.

**12. CANON POWERSHOT G7 X, [$1,305](https://go.shopmy.us/p-37003575):** The favorite digital camera for improving Instagram aesthetics.

**13. LOLA BLANKET, [$400](https://go.shopmy.us/p-36717211):** Popular faux-fur throw known for its softness.

**14. IPAD, [$350](https://www.apple.com/ipad-11/):** An essential gadget for the Gen Z demographic.

**15. BALA ONE-POUND BANGLES, [$55](https://go.shopmy.us/p-34744651):** Popular among kids, particularly in cotton-candy pink.

### A FEW KEY TRENDS (I.E. WHAT THE COOL GIRLS GOT)

- A notable increase in **Gucci purses** observed in numerous hauls.

- The highly discussed **Alo exercise skirt** that is claimed to be ubiquitous.

- Numerous **Intimissimi sweaters** making appearances, particularly the Boat Neck Modal Cashmere Ultralight Top.