Catalyst Strategy Substack | Adrian Barrow | Substack
Catalyst Strategy Substack
New thinking about how brands are trying to become more valuable to customers in the era of AI.
By Adrian Barrow
· Over 1,000 subscribers
Your business is worth what it allows its customers to do.
Your business is worth what it allows its customers to do.
What Private Equity should learn from a pizza company.
Jun 18 • Adrian Barrow
Most Popular
AI is Rewriting the Rules of Brand Strategy
Mar 5, 2025 • Adrian Barrow
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Your Brand Can't Message Its Way Into Culture Anymore.
Jan 2 • Adrian Barrow
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The Rise of Intelligent Brands
Feb 12, 2025 • Adrian Barrow
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Apr 16, 2025 • Adrian Barrow
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Prediction Isn’t Insight
Intelligent brands are modeling our preferences down to the decimal and still missing who we are and who we’re becoming. A nerdy look at human insight…
Jun 16 • Adrian Barrow
Smart Brands Are Losing To Curious Ones
Most AI brand innovation doesn’t fail because of a lack of intelligence. It dies because of customer drift.
May 26 • Adrian Barrow
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While most brand leaders are integrating AI into their apps, agents are moving into messaging. These are not the same strategy.
Feb 24 • Adrian Barrow
On strategic patience, algorithmic optimization systems, and the human chain that saved the greatest ad ever made.
Feb 20 • Adrian Barrow
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What Two New American Mayors Reveal About The Current State of Brand Transformation
An Unusual Case Study
Feb 6 • Adrian Barrow
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From Aspiration Architects to Capability Co-Pilots
Why Your Brand Identity Should Be Your AI Strategy
Feb 2 • Adrian Barrow
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